FRIENDS WITH YOU x MONCLER
Moncler Unveils Capsule With L.A. Artists Friends With You
Moncler inaugurate a new flagship store in Tokyo, in the top-flight Ginza shopping district. The brand’s new boutique, spread across 560 square metres over two floors has been designed by Parisian architects Gilles & Boissier. For years their ties with the fantastical world of Moncler have been the result of a lively partnership and the codes of a very strong, well-defined form of aesthetic.
The new opening took place on Saturday 24th October 2015 with a varied calendar of events bursting with new energy, highlighted by the launch of a new partnership with young Los Angeles artist duo, Friends With You Once again the Italian-French brand is working directly with today’s young and creative generations interpreting and assimilating its language, sources of inspiration and moods. The universe of comic signs of the Friends With You duo, their references to pop icons such as Malfi, Snowy, Happy Virus, Look Who, or the fluorescent rainbow of Mr. TTT, the visual repertoire of smiling graphic clouds, of penetrating, astonished eyes, of mouths and fun monsters, are the hallmarks of a collection of puffer jackets developed in different colors that range from black to light-blue, from red to yellow, which are completed by sweatshirts, t-shirts bags and sneakers.
The Moncler Friends With You collection will be sold as a world exclusive preview in Tokyo to celebrate the opening, on 24th and 25th October. It will then be available in all Moncler single brand stores from the Fall-Winter 2016/17 season onwards Large, three-meter high inflatable sculptures accompanied by other smaller ones in resin portraying the various Friends With You icons will be taking over the boutique premises, where the Californian art team will be appearing on 24th October for a book signing and to further personalize the pieces from the collection produced with Moncler. Throughout the course of the whole day, the store saw a real Festival of art and creativity, with a celebrity photoshoot by provocative photography wizard Terry Richardson and a DJ set from Virgil Abloh which has accompanied the cocktail hour.
About Friends With You
Friends With You is the fine art collaborative of Samuel Borkson and Arturo Sandoval III, working collectively since 2002 with the sole purpose of spreading the positive message of Magic, Luck, and Friendship™. Known for immersive installations and interactive artworks, FriendsWithYou invites viewers of their work to reconnect with and reinterpret their lives through communal experiences. The artists work in a variety of mediums including painting, sculpture, large-scale experiential installations, live performances, and more recently, virtual reality and animation. Incorporating the healing arts, modern rituals, animism, and unified symbols, their works are meant to prompt a wide spectrum of untapped emotions, from playfulness to self-reflection, enabling both personal and shared experiences. Friends With You’s mission is to cultivate moments of spiritual awareness and powerful, joyous interactions.
CLIENT WEBSITE: www.FriendsWithYou.com
PRACTICE AREAS: General Counsel