Vlone

(IP and Licensing)

VLONE

While the A$AP Mob is known primarily as a music collective, they’ve exemplified what the crew is capable of outside of the sonic realm with the introduction of clothing label, VLONE. Comprised of A$AP Rocky, A$AP Bari and CLOT’s Edison Chen, they’ve just begun to scratch the surface of what “always strive and prosper” truly means.

VLONE has introduced itself to the world with key retail experiences around the world in notable places like colette in Paris, where they collaborated with OFF-WHITE, and in Los Angeles, where they took over a space in downtown once inhabited by Wes Lang — the man responsible for Kanye West’s tour merchandise — to create a memorable Stateside pop-up chock full of imagery indicative of skateboard culture during the Dogtown and Z-Boys era of Venice Beach.

Spearheaded by A$AP Bari, A$AP Rocky and CLOT’s Edison Chen, VLONE is unapologetically a representation of how all three view the world in the face of success, failure and scandal.

As famous American thespian, Orson Welles, once said, “We’re born alone, we live alone, we die alone. Only through our love and friendship can we create the illusion for the moment that we’re not alone.”

VLONE has prominently latched onto that ethos. We caught up with A$AP Bari and A$AP Rocky to get further clarification of what that represents to them.

CLIENT WEBSITE: www.VLONE.co

PRACTICE AREAS: IP and Licensing